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Vinalfood, food around the world ...

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Vinalfood was founded on July 1, 1968 by Elie Platini. He had been, until then, an independent representative for several Italian brands , like his father , Giovanni Platini , had been. Giovanni Platini was an Italian immigrant in Belgium who started introducing Italian brands in Belgium. To date, the company is still in the hands of the Platini family. The current director is Jean Platini, son of the founder.

The Platini family has never lost his ties with Italy. At present, the Italian products still account for 75% of our range. Apart from that, our other specialty lies in Maghreb products.

Vinalfood still acts, as the founders did, as a representative to the Belgian market for the brand we distribute. We work on an exclusive basis. We usually distribute a single product by product category, preferably in exclusivity for Belgium. The brands we distribute must be leaders in their markets in the country of origin. At this time we focus on dry food.

The company is currently located in Wommelgem by Antwerp, and has a storage warehouse of 5000 sqm. At present, the building is being remodelled to make room for a training / tasting centre, with a fully fitted professional kitchen in order to organize tasting and training sessions for our clientele.

Vinalfood’s original focus was put on retail. All Belgian supermarket chains are in our customer portfolio. We also have ethnic clientele (Italian and Maghreb shops), electronics stores, Ho.Re.Ca. wholesalers, ... among our clientele. A separate branch of Vinalfood, founded in 1998, focuses on the Belgian Ho.Re.Ca. segment. At present this is mainly for Caffe' Vergnano, but also Pernigotti chocolate, biscuits Vicenzi, Sibell Chips, Crespo olives, pasta Delverde, Bottega, Ceci, ... are distributed through this department directly to the Belgian Ho.Re.Ca clientele. This gives us a wide platform on the Belgian market.

Vinalfood likes to present itself as a strong partner for our foreign brands. With the right know-how for the Belgian market. The entire team of Vinalfood currently counts nearly 30 employees with a sales team of 12 people.

Who We Are

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